Making a Positive Impact
As a member of the Johnson Outdoors Family, we believe in the power our community has to make a positive impact, one action at a time. It's in our nature to protect the wild places we cherish - while encouraging others to do the same. As part of the Johnson Outdoors family, we inspire people to get out there to experience and value the awe of the great outdoors for generations to come.
Together We're Making an Impact
We're helping to keep the great outdoors great this year by hosting trail cleanups in partnership with the National Wildlife Federation. We're proud to encourage outdoor enthusiasts to help keep nature wild and litter-free.
About Johnson Outdoors
Jetboil joined the Johnson Outdoors family in 2012. Since then, we have continued to advance outdoor cooking gear for backcountry chefs and anyone pursuing the get-out-there lifestyle. Today, we work as one brand family to improve the quality and sustainability of our community and the wild places we love.
The Loon and Our Founder
Our founder Sam Johnson was an outdoor enthusiast and nature photographer who loved to watch wildlife -- especially the loons who frequented his favorite lake. It was this love of nature that led him to create Johnson Outdoors. After his passing, we chose the loon as the company's symbol to represent Sam's passion for protecting wild spaces for generations to come.